The 3 lenses of strategy strategy as design this is where strategy comes about as part of a rational, logical and planned (designed) process strategy as experience. Each strategy lens (the design lens, the experience lens, the ideas lens and the discourse lens) operates as a powerful discourse shaping the representations developed by individuals as a result of their contribution to strategy development. Transcript of strategic lenses & angles strategy lenses and their angles m fries, c keswari, d siedlecki, i zimberlin design lense idea lense focuses on effective communication on strategic issues. Strategic lenses strategy lenses: ways of looking at strategy issues differently in order to generate many insights also called as ‘ideas lens’ in previous editions. 1 1 our understanding of how strategy development in organizations can be enhanced through employing different strategy lenses describe the design and experience lenses.
P3 – strategic lenses can ‘strategy as experience’ and ‘strategy as ideas’ both be considered as emergent strategies as opposed to strategy as . 1 what are the features of design, ideas and experience lens-the design lens show strategy is as rational, top down process by which senior managers will analyze and evaluate strategic constraints and economic forces in order to establish a clear and rational course of strategic action. An explicit innovation strategy helps you design a system to match your specific competitive needs established pharmaceutical companies with decades of experience in chemically synthesized .
Strategy lenses introduce different ways to view strategy development i include excerpts about design, experience, variety and discourse lenses. Strategy as design leads to rational approach for strategy formulation usually formulated by top level management strategy as experience: this is the viewpoint that strategy development is based on experiences gained by organization in past. The art of game design: a book of lenses study guide by singhk includes 78 questions covering vocabulary, terms and more quizlet flashcards, activities and games help you improve your grades.
Rather than looking at strategy as being either prescriptive or emergent, we could look at it terms of design, experience or ideas, using the notion of the three strategic lenses the design lens shows strategy as a rational, top-down process operating under careful controls. There are 4 strategic lenses: strategy as design strategy as experience strategy as variety (ideas) strategy as discourse strategy as design: is the view that strategy development can be a logical process in which economic forces and constraints on the organization are weighed carefully through analytic and evaluative techniques to establish clear strategic direction and in turn carefully . The three lenses human-centered design begins with the people you’re designing for — their needs, behaviors and desires once you know what’s desirable, you’ll begin to view your solutions through the lenses of “feasibility” and “viability”. Bernhard has more than 25 years of experience working collaboratively with business partners in all phases of business management, restructuring and transformation, particularly in: strategic planning, marketing and sales, organizational design, engineering consulting, project management, coaching and facilitation. Strategy as experience many proponents of the view of strategy as experience, such as henry mintzberg would argue that the design lens is often inaccurate as top level executives are too distant from daily developments of the organisation.
When design thinking is applied to strategy and innovation, the success rate for innovation dramatically improves generating creative ideas, testing and refining . Strategic lenses are a concept of strategic as design, as experience, as ideas, as discourse strategy as design this lens views strategy development as a . The design lens provides a view of organizations as systems or machines and the experience lens as cultures the ideas lens provides a view of organizations as akin to organisms living within an environment. Use these 7 tips to create your own customer experience strategy using tools that allow staff to share ideas on how to improve the customer experience and for .
We challenge each other to view every project from each of our lenses the collective benefit of our individual knowledge, experience, and ideas is comprehensive, quality results we lead an iterative process informed by our inspirations and your feedback to keep it realistic and effective. Views the four viewpoints are: as design, as experience, as ideas, as discourse strategy as design this lens views strategy development as a process of logical determinism. Have a discussion with someone else about how understanding design lenses impacts the player’s (your) experience and how the addition of other lenses might enhance the game quest action two: analysis. A card deck with 113 cards called lenses that allow you to self-evaluate your game and discover what its strong suits are and where its weaknesses lie.